Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?

Apple’s newest privacy settings limit the ability of advertising companies to track user behavior, forcing the ad industry to get creative in finding new ways to reach their audience.

Apple’s newest privacy settings limit the ability of advertising companies to track user behavior, forcing the ad industry to get creative in finding new ways to reach their audience. Targeting advertising has been a pillar of the ad industry for years, but Apple’s new policy means that the industry will have to shift away from user-centric models. (Harvard Business Review)

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